Consumer Psychology and Behaviour Design

Understanding Discourse Analysis in Qualitative Research

Gary van Broekhoven

Published on: 26/05/2025

Learn how discourse analysis helps uncover hidden meanings in language, decode user behaviour, and design more impactful products. A must-read for UX, marketing, and product professionals.

Consumer PsychologyCustomer Discovery

Mastering User Research: A Light-Hearted Guide to Understanding What People Really Want

Gary van Broekhoven

Published on: 01/05/2025

A conversational, practical guide to mastering user research, from interviews to insights, tailored for designers, product folks, and marketers. Learn how to do it right (and enjoy the process).

Behaviour DesignConsumer PsychologyCustomer Discovery

How to Build Rapport in User Interviews (and Why the DISC Model Might Just Be Your Secret Weapon)

Gary van Broekhoven

Published on: 10/04/2025

Discover how to build rapport quickly in user interviews using empathy, active listening, and the DISC model. Turn awkward chats into rich insights that shape better products.

Behaviour DesignConsumer Psychology

Peeking into People's Lives (Without Being Creepy): A Beginner’s Guide to Ethnographic Research in UX

Gary van Broekhoven

Published on: 08/04/2025

Discover how ethnographic research helps UX designers uncover real user behaviours, build empathy, and design better products by observing users in their natural environment.

Behaviour DesignConsumer Psychology